Sept. 2, 2015

Richmond-area colleges and law enforcement agencies launch Buzzkill campaign to curb underage drinking

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By Corey Byers

On Thursday, Sept. 3, the Virginia Commonwealth University Police Department is hosting the launch of RVA Buzzkill, an interagency awareness campaign that highlights the personal and professional consequences of underage drinking and serving alcohol to those under 21.

The Richmond Police Department and the police departments from the University of Richmond, J. Sargeant Reynolds Community College and Virginia Union University are joining with VCUPD to deliver a clear message to college-aged city residents: “Serve under 21 and the party’s over.”

The RVA BuzzKill project is funded by a Virginia Department of Behavioral Health grant to the Virginia Association for Health, Physical Education, Recreation and Dance (VAHPERD) for school, campus, and community media education to prevent underage drinking.

Media are invited to attend at VCU’s Student Commons Plaza at 1 p.m. tomorrow. Representatives from the Virginia Association of Chiefs of Police, VAHPERD and participating law enforcement agencies will be present to speak about the initiative. VCU Police will be unveiling a new concept vehicle as part of the messaging efforts to combat underage drinking.