VCU news

By Leslie Griles

To kick off its 20th anniversary celebration, the Virginia Commonwealth University Brandcenter is giving back to students in the form of new scholarships totaling $50,000.

The VCU Brandcenter Excellence Scholarship will award one $10,000 scholarship to an applicant in each of its five tracks — Art Direction, Copywriting, Creative Brand Management, Experience Design and Strategy — for the 2016-2017 school year. In addition to celebrating the Brandcenter’s upcoming 20th anniversary, the scholarship provides an incentive for the school’s quality applicants. This new scholarship is in addition to the over $100,000 given during the school year to Brandcenter students.

We felt the best way to celebrate our upcoming 20th anniversary was to celebrate what makes our program unique.

“Due to the collaborative nature of our program, and the fact that we accept students from all backgrounds, attracting quality applicants from all over the world continues to be a top priority for us,” said VCU Brandcenter Director Helayne Spivak. “We felt the best way to celebrate our upcoming 20th anniversary was to celebrate what makes our program unique: the varied student body that shares a common goal of learning how to creatively and collaboratively solve business problems.”

Founded in 1996, the Brandcenter combines business-oriented communications strategy and brand management tactics with leading-edge marketing creativity. In 2013, the Brandcenter became part of the VCU School of Business, earning a reputation for delivering some of the best, brightest and most well-rounded advertising and marketing communications graduates in the field.

While the Excellence Scholarship is planned as a one-time award, the school’s leaders hope to continue it in the future via scholarship donations.

To learn more about the VCU Brandcenter or to apply, please visit brandcenter.vcu.edu/admissions/