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VCU wins 32 prizes at annual Virginia Public Relations Awards ceremony

Virginia Commonwealth University was honored for its outstanding communications work with 32 prizes, including the prestigious “Best in Show,” at the 70th Virginia Public Relations Awards, an event of the Public Relations Society of America’s Richmond chapter recognizing creative and effective communications strategies and tactics.

VCU honorees at the May 10 ceremony, which was held at the Jefferson Hotel, included the VCU Division of University Relations, VCU Health, Children’s Hospital of Richmond at VCU, Massey Cancer Center, the Office of Development and Alumni Relations, School of the Arts, Business Services, VCU Libraries and the School of Business. Children’s Hospital of Richmond at VCU and Padilla took home the “Best in Show” award for the website, “Navigating CHoR’s New Children’s Pavilion Interactive Tour.”

The chapter presents two types of awards: Commonwealth Awards, which recognize complete public relations campaigns in 16 categories, and Capital Awards, which recognize public relations tactics, individual items or components of campaigns in 30 categories. VCU won 15 Commonwealth Awards and 17 Capital Awards. Within each type, winners are recognized with either an Award of Excellence or an Award of Merit.

VCU Division of University Relations

Commonwealth Awards

Award of Excellence
Reputation/Brand Management – “EPIC Strategic Plan”

Award of Merit
Brief Events and Observances – “Children’s Pavilion Ribbon-Cutting Ceremony 2016”

Integrated Communications – “PALETTE”

Integrated Communications – “A library transformed: VCU unveils $50.8 million expansion of James Branch Cabell Library”

Internal Communications – “Great Place: HR Redesign Awareness Campaign”

Capital Awards

Award of Excellence

Webcasts – “VCU Health Facebook Live”

Speeches – “A More-Relevant University”

Award of Merit
Media Relations – “VCU Police hosts active shooter exercise on Monroe Park Campus”

Websites – “VCU Wilder School of Government and Public Affairs website”

Publications – “Junior Viewbook”

 

VCU Health

Commonwealth Awards

Award of Merit
Brief Events and Observances – “VCU Health and UCI Bike Race Documentary Premiere”

Capital Awards

Award of Excellence
Feature Stories – “Breaking the Silence: Domestic Violence”

Award of Merit
Feature Stories – “Bye, Bye Baby”

External Video Programs – “For a World Without Cancer”

 

VCU Massey Cancer Center

Commonwealth Awards

Award of Merit
Reputation/Brand Management – “For a World Without Cancer”

 

Children’s Hospital of Richmond at VCU

Commonwealth Awards

Award of Merit
Brief Events and Observances – “Children’s Pavilion Ribbon-Cutting Ceremony 2016”

Extended Events and Observances – “Series of Launch Events Celebrate New Standard of Outpatient Care”

Capital Awards

Award of Excellence and “Best in Show”
Websites – “Navigating CHoR’s New Children’s Pavilion Interactive Tour”

Award of Merit
Feature Stories – “Bye, Bye Baby”

 

VCU Libraries

Capital Awards

Award of Excellence
Brochures – “Surreal Fundraising Campaign”

 

School of the Arts, Department of Fashion

Capital Awards

Award of Merit
Brochures – “Runway 2016: Emerge”

 

School of the Arts, Admissions Office

Capital Awards

Award of Excellence
Publications – “VCUarts Undergraduate Viewbook”

 

 

VCU Office of Development and Alumni Relations

 Commonwealth Awards

Award of Merit
Brief Events and Observances – “Make It Real Campaign for VCU Launch Events”

Extended Events and Observances – “VCU Alumni’s Go GOLD Membership Campaign”

Extended Events and Observances – “VCU Faculty, Staff, Retiree Fundraising Campaign”

Internal Communications – “DAR Details Weekly E-Newsletter”

Capital Awards

Award of Merit
Feature Stories – “VCU Alumni Magazine Summer 2016: Student Debt Crisis”

Extended Events and Observances – “VCU Alumni’s Go GOLD Membership Campaign”

Internal / Intranet Video Programs: “Black & Gold & You videos”

Magazines – “VCU Alumni Magazine”

Direct Mail / Direct Response – “Be a Ram for All Seasons” Fall 2016 VCU Alumni Membership Appeal

 

VCU Business Services

 Capital Awards

Award of Merit
Brochures – “VCUDine Brochure: A New Way to Look at Dining on VCU’s Campus”

Commonwealth Awards

Award of Merit
Brief Events and Observances – “Year of the Monkey: Chinese New Year at Shafer Court Dining Center”

Marketing Consumer Products – “Virginia Commonwealth University Emojis”

Marketing Consumer Products – “Promoting VCUDine Meal Plan Registrations”

 

VCU School of Business 

Commonwealth Awards

Award of Excellence
Reputation / Brand Management – “EPIC Strategic Plan”

 

PRSA Richmond is a professional association serving central Virginia public relations practitioners. The chapter and the national organization, PRSA, are both marking more than a half-century of bringing professionals together to enhance the practice, to provide an exchange of experiences and ideals and to promote professional development.