May 12, 2017
VCU wins 32 prizes at annual Virginia Public Relations Awards ceremony
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Virginia Commonwealth University was honored for its outstanding communications work with 32 prizes, including the prestigious “Best in Show,” at the 70th Virginia Public Relations Awards, an event of the Public Relations Society of America’s Richmond chapter recognizing creative and effective communications strategies and tactics.
VCU honorees at the May 10 ceremony, which was held at the Jefferson Hotel, included the VCU Division of University Relations, VCU Health, Children’s Hospital of Richmond at VCU, Massey Cancer Center, the Office of Development and Alumni Relations, School of the Arts, Business Services, VCU Libraries and the School of Business. Children’s Hospital of Richmond at VCU and Padilla took home the “Best in Show” award for the website, “Navigating CHoR’s New Children’s Pavilion Interactive Tour.”
The chapter presents two types of awards: Commonwealth Awards, which recognize complete public relations campaigns in 16 categories, and Capital Awards, which recognize public relations tactics, individual items or components of campaigns in 30 categories. VCU won 15 Commonwealth Awards and 17 Capital Awards. Within each type, winners are recognized with either an Award of Excellence or an Award of Merit.
VCU Division of University Relations Commonwealth Awards Award of Excellence Award of Merit Integrated Communications – “PALETTE” Integrated Communications – “A library transformed: VCU unveils $50.8 million expansion of James Branch Cabell Library” Internal Communications – “Great Place: HR Redesign Awareness Campaign” Capital Awards Award of Excellence Webcasts – “VCU Health Facebook Live” Speeches – “A More-Relevant University” Award of Merit Websites – “VCU Wilder School of Government and Public Affairs website” Publications – “Junior Viewbook” |
VCU Health Commonwealth Awards Award of Merit Capital Awards Award of Excellence Award of Merit External Video Programs – “For a World Without Cancer” |
VCU Massey Cancer Center Commonwealth Awards Award of Merit |
Children’s Hospital of Richmond at VCU Commonwealth Awards Award of Merit Extended Events and Observances – “Series of Launch Events Celebrate New Standard of Outpatient Care” Capital Awards Award of Excellence and “Best in Show” Award of Merit |
VCU Libraries Capital Awards Award of Excellence |
School of the Arts, Department of Fashion Capital Awards Award of Merit |
School of the Arts, Admissions Office Capital Awards Award of Excellence
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VCU Office of Development and Alumni Relations Commonwealth Awards Award of Merit Extended Events and Observances – “VCU Alumni’s Go GOLD Membership Campaign” Extended Events and Observances – “VCU Faculty, Staff, Retiree Fundraising Campaign” Internal Communications – “DAR Details Weekly E-Newsletter” Capital Awards Award of Merit Extended Events and Observances – “VCU Alumni’s Go GOLD Membership Campaign” Internal / Intranet Video Programs: “Black & Gold & You videos” Magazines – “VCU Alumni Magazine” Direct Mail / Direct Response – “Be a Ram for All Seasons” Fall 2016 VCU Alumni Membership Appeal |
VCU Business Services Capital Awards Award of Merit Commonwealth Awards Award of Merit Marketing Consumer Products – “Virginia Commonwealth University Emojis” Marketing Consumer Products – “Promoting VCUDine Meal Plan Registrations” |
VCU School of Business Commonwealth Awards Award of Excellence |
PRSA Richmond is a professional association serving central Virginia public relations practitioners. The chapter and the national organization, PRSA, are both marking more than a half-century of bringing professionals together to enhance the practice, to provide an exchange of experiences and ideals and to promote professional development.
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