VCU Brandcenter announces Excellence Scholarship

Addition of new scholarship celebrates students, creativity and diversity

To kick off its 20th anniversary celebration, the Virginia Commonwealth University Brandcenter is giving back to students in the form of new scholarships totaling $50,000.

The VCU Brandcenter Excellence Scholarship will award one $10,000 scholarship to an applicant in each of its five tracks — Art Direction, Copywriting, Creative Brand Management, Experience Design and Strategy — for the 2016-2017 school year. In addition to celebrating the Brandcenter’s upcoming 20th anniversary, the scholarship provides an incentive for the school’s quality applicants. This new scholarship is in addition to the over $100,000 given during the school year to Brandcenter students.

We felt the best way to celebrate our upcoming 20th anniversary was to celebrate what makes our program unique.

“Due to the collaborative nature of our program, and the fact that we accept students from all backgrounds, attracting quality applicants from all over the world continues to be a top priority for us,” said VCU Brandcenter Director Helayne Spivak. “We felt the best way to celebrate our upcoming 20th anniversary was to celebrate what makes our program unique: the varied student body that shares a common goal of learning how to creatively and collaboratively solve business problems.”

Founded in 1996, the Brandcenter combines business-oriented communications strategy and brand management tactics with leading-edge marketing creativity. In 2013, the Brandcenter became part of the VCU School of Business, earning a reputation for delivering some of the best, brightest and most well-rounded advertising and marketing communications graduates in the field.

While the Excellence Scholarship is planned as a one-time award, the school’s leaders hope to continue it in the future via scholarship donations.

To learn more about the VCU Brandcenter or to apply, please visit

About the VCU Brandcenter

The Virginia Commonwealth University Brandcenter in Richmond, Virginia, is an innovative, two-year graduate program that brings the creative, strategic, business and technology sides of advertising and branding together. Our purpose is to develop the best creative problem solvers in the world. The Brandcenter offers a highly creative environment for students concentrating in five tracks: Copywriting, Art Direction, Strategy, Creative Brand Management and Experience Design. Students earn a Master of Science degree in Business/Branding. Brandcenter alums work at some of the best agencies in the world such as Chiat, Barton F Graf 9000, Droga5, and Wieden + Kennedy, as well as on the client side helping to build brands such as Target, Apple, Urban Outfitters, Google, Nike, Coke, Facebook and UnderArmour. For more, see

About VCU and VCU Health

Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrolls more than 31,000 students in 225 degree and certificate programs in the arts, sciences and humanities. Seventy-nine of the programs are unique in Virginia, many of them crossing the disciplines of VCU’s 13 schools and one college. The VCU Health brand represents the health sciences schools of VCU, the VCU Massey Cancer Center and the VCU Health System, which comprises VCU Medical Center (the only academic medical center and Level I trauma center in the region), Community Memorial Hospital, Children’s Hospital of Richmond at VCU, MCV Physicians and Virginia Premier Health Plan. For more, please visit and