Nov. 16, 2007

Shanghai Entrepreneurial Program introduces Asian business leaders to U.S. practices

Program was designed to engage business leaders in strategic thinking, business planning and brand awareness

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The Shanghai Government Human Resources Department sent 25 Chinese businessmen to the VCU School of Business to take part in the Shanghai Entrepreneurial Program Nov. 15 and 16. Developed by the VCU Center for Corporate Education, the Virginia Economic Development Partnership and the Barber Martin Agency, the program was designed to engage the business leaders in strategic thinking, business planning and brand awareness. The program also provided a networking opportunity with the state’s economic development officials and local business entrepreneurs. Dr. Van R. Wood, professor and Philip Morris Chair in International Business, noted that many of the business principles that have been commonplace in the United States for many years just now are being introduced to Asian business leaders. This program is part of that process. Photos by Frances E. Altman, VCU School of Business
The Shanghai Government Human Resources Department sent 25 Chinese businessmen to the VCU School of Business to take part in the Shanghai Entrepreneurial Program Nov. 15 and 16. Developed by the VCU Center for Corporate Education, the Virginia Economic Development Partnership and the Barber Martin Agency, the program was designed to engage the business leaders in strategic thinking, business planning and brand awareness. The program also provided a networking opportunity with the state’s economic development officials and local business entrepreneurs. Dr. Van R. Wood, professor and Philip Morris Chair in International Business, noted that many of the business principles that have been commonplace in the United States for many years just now are being introduced to Asian business leaders. This program is part of that process. Photos by Frances E. Altman, VCU School of Business


Program topics included marketing basic concepts, strategic thinking as market leaders and trends in entrepreneurship. Presenters included Robin Deyo and Matt Mays of Barber Martin, who spoke on “Branding Your Business;" Dr. Wood, who presented "International Business Perspectives;" Weiyong Zhang, assistant professor in management, who spoke on the principles of Six Sigma and Process Management; Roy Dahlquist of the Virginia Economic Development Partnership, who focused on business trends in Virginia; Tom Nelson, a Richmond businessman who worked on teambuilding with the group; and Richard J. Chvala, director of the Center for Corporate Education (pictured below). The event concluded with a roundtable discussion with local business entrepreneurs.
Program topics included marketing basic concepts, strategic thinking as market leaders and trends in entrepreneurship. Presenters included Robin Deyo and Matt Mays of Barber Martin, who spoke on “Branding Your Business;" Dr. Wood, who presented "International Business Perspectives;" Weiyong Zhang, assistant professor in management, who spoke on the principles of Six Sigma and Process Management; Roy Dahlquist of the Virginia Economic Development Partnership, who focused on business trends in Virginia; Tom Nelson, a Richmond businessman who worked on teambuilding with the group; and Richard J. Chvala, director of the Center for Corporate Education (pictured below). The event concluded with a roundtable discussion with local business entrepreneurs.