Brandcenter alumni shine on massive Super Bowl stage

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Virginia Commonwealth University Brandcenter alumni once again played their part in the annual spectacle that is the Super Bowl, contributing their expertise and talent to the creation of a bevy of commercials that aired around the world during Sunday’s broadcast.

As in past years, the Brandcenter, part of the School of Business, was well-represented in the parade of big-budget ads that serve as an entertaining aside to the big game itself. Ultimately, 11 Brandcenter alumni had a hand in nine of the commercials that aired during Super Bowl LI.

Below are this year’s ads with Brandcenter ties.

  • Bud Light - Matt Spicer (copywriting) - W+K NYC
Ghost Spuds | Bud Light Super Bowl Commercial 2017 feat. Spuds MacKenzie


  • NASCAR FOX Sports - Lily Fu (art direction) - Pereira & O’Dell
Happy #DaytonaDay! | The Daytona 500 on FOX


  • Audi - Mike McGuire (copywriting) and Allison Hayes (art direction) - Venables Bell & Partners
Audi #DriveProgress Big Game Commercial – “Daughter”


  • Toyota Mirai  - Spencer Isaac (strategy) - Saatchi & Saatchi LA
Daisy | 2017 Toyota Mirai | Toyota


  • Battle of Evony - Lydia White Dunay (art direction) - Butler Shine Stern & Partners 
The Battle of Evony - BIG GAME Commercial - Extended Cut


  • Hyundai - Anna Andreen (art direction) - Innocean (social, online content)
A Better Super Bowl | NFL Hyundai Super Bowl LI


  • Aflac - Marie Matuszewski (strategy) and JP Martin (strategy) - Publicis Seattle


  • TurboTax - Susan Land (art direction) - Wieden + Kennedy PDX
TurboTax 2017 Big Game Commercial "Humpty Hospital" (Official :45) TV ad - Humpty Dumpty Commercial


  • Sprint - George Bennett (strategy) - Droga5
No need for extreme measures just Switch to Sprint!


For a YouTube playlist of Brandcenter alumni ads, visit

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