VCU Advertising Students Win One Show Silver Pencil Award

By Mike Porter

Undergraduate advertising students in Virginia Commonwealth University’s School of Mass Communications won an award in the 2011 One Show College Competition.

The VCU student team won a “Silver Pencil” award in the category of integrated branding campaign. Students Alexander Chung and Christopher Kim designed a campaign titled “The Cost of Feeding NYC’s Hungry” for City Harvest, a nonprofit New York-based food rescue organization.

“I’m very proud of our students because this is a very hard category to win in,” said Bridget Camden, assistant professor in advertising and creative director for the winning entry. “This competition features some of the best students in schools in the U.S. and around the world.”

The One Show is the advertising industry’s premiere international awards competition, which recognizes creative excellence in print, television, radio, outdoor, innovative media and marketing, and integrated branding. Each year, work is judged by an international jury of award-winning art directors, copywriters and creative directors.

“Being a finalist, let alone winning a Pencil, raises the profile and prestige of our school tremendously,” said Terry Oggel, Ph.D., interim director of the VCU School of Mass Communications. “Finalists and Pencil winners are named in the ‘One Show Annual’ that is internationally distributed, and their work is published along with credits for the student team, the school and the creative director/professor.”

The students were recognized at the 36^th Annual One Show on May 12 in New York.